In most consumer’s mind, cell phones sits somewhere between being an accessory and a necessity. In the difficult times that we are in now, most of us are more conscientious about our money and therefore less inclined to flush our money for the latest and greatest mobile technological marvel. That’s why the latest trend of hardware-as-service model of mobile phone designs make so much sense. Good applications and services stretch the time-span of mobile phones. We’ve seen this in the PC market for decades (Can you imagine how fast PC market would have been it software is baked into our laptops?). If anything, the current economic hardship will only drive us faster to service-model software architectures and business models.