Creativity, obscurity or cruelty, a German company attached half a centimeter paper tags to house flies and deployed them in the Frankfurt Book Fair this year. The extra weight of the tags keep the flies from flying high and forces them to land more often.
I’m a big fan of converging the digital and physical spaces. It is one of my two research topics during the past 2 years. We rarely see ideas in the digital space brought into the physical space so there’s something cool about this. The company also gets extra credit for pulling it off.
May be some years from now, a red maple leaf that I pick up from the ground would have a phrase that reads, ‘Fall colors this year is brought to you by, Kodak’.