Most augmented reality services do not reach beyond being ads or gimmicks. In many cases they are both. This USPS service is different. It uses AR to make one of UPSP’s product more tangible and efficient. It is also easy to understand. The connection between the application of technology and the customer’s problem is clean [...]

I remember the day when I got my first watch. It was the diver’s watch that my father handed down to me when I was 6. It was a symbol of independence and an instant grant of bragging rights to my friends. Fast forward 16 years, I saved money that I earned from an internship [...]

A bus tracker inside the grocery store means less standing out in the cold for the customers, and more customers inside the store for the store owner. Originally uploaded by alui0000

No article in recent memory has done a better job than this one in pointing out the general mis-conception on the term ‘User Experience’. A ‘good’ design that can’t establish a deep connection and bring meaning to its user is just not good enough in the mobile space. Understanding mobile user experience is the next [...]