Most augmented reality services do not reach beyond being ads or gimmicks. In many cases they are both. This USPS service is different. It uses AR to make one of UPSP’s product more tangible and efficient. It is also easy to understand. The connection between the application of technology and the customer’s problem is clean [...]

Following up with my previous reflections on my experience from being an interaction designer in Motorola, here are some additional thoughts: Mobile makes it emotional It is hard to disagree that mobile devices have become part of our identities. By carrying and displaying our mobile devices in public everyday, the brands, forms and screen treatments [...]

A bus tracker inside the grocery store means less standing out in the cold for the customers, and more customers inside the store for the store owner. Originally uploaded by alui0000