About Me
Quick Background
I am a Lead Mobile UX Designer with 6 years of experience in creating best-in-class mobile services. I have deep and hands-on experience from project planning, high-level concepting, design research, interaction design to testing and delivery. I am a strategic thinker and effective leader who bring together multi-disciplinary teams to tackle complex and fast-paced projects.
When I am not clustering ideas on walls of post-it notes or ploughing through project plans, I spent a portion of my time (and often the most enjoyable time) mentoring new designers in design critiques and discussing new ideas in user-centered design around the world.
My Approach to Designing for Consumers
We live in an era of abundance. There is no shortage of choices but a shortage of meaningful solutions. Consumers are more informed than ever before, not only because product information is available 24×7, but because other consumers’ thoughts on products are also a few clicks away. Our loyalty to a brand is distributed. We no longer want to be sold-to as faceless recipients. We want to be catered-to as groups and be given room to customize. We are in the age of connected consumerism.
From a designer’s point of view, I see an open field of opportunities that rests on a rapid-changing landscape. Dreaming up products with the same authoritative attitude only surrenders their success to randomness. To create a long-last relationship with customers, designers must know how to observe and learn from consumers (even from those who are not our customers). Designing products with a strategy that has consumers’ opinions ‘built-in’ is a much better way to establish long-term relationships with them.