I am an UX design leader with 15 years of in-depth experience in technology and design. I am specialized in delivering best-in-class digital services that span across mobile, web and smart objects. I combine my experience and education in design, research and engineering to help companies bring the near-future to the present.
When I am not clustering ideas on walls of post-it notes or crafting project proposals, I spent a portion of my time (and often the most enjoyable time) mentoring new designers in design critiques and discussing new ideas in user-centered design around the world.
I believe we live in an era of abundance. There is no shortage of choices but a shortage of meaningful solutions. On the other hand, consumers are more informed than ever before, not only because product information is available 24×7 but other consumers’ opinions are also a few clicks away. They don’t longer want to be sold-to as faceless recipients. They expected to be heard, catered-to and be given room to customize solutions that they buy. This is the age of connected consumerism.
From a designer’s point of view, I see an open field of opportunities that rests on a rapid-changing landscape. Companies that dream up products with the same designers-know-all attitude only surrenders their success to randomness. To create long-lasting relationships with customers, designers must know how to observe and learn from consumers. Designing products with a strategy that has consumers’ opinions ‘built-in’ is a much better way to establish long-term relationships with them.